HOW TO CHOOSE THE RIGHT CREATIVE AGENCY?
If you’re reading this, chances are you already know that you need a creative agency, but you’ve probably worked out that there are loads out there.
Some agencies offer a broad suite of services, and some offer a smaller, more specialised list.
So, how do you choose the right creative agency for you? Here are five tips to help you make the right choice:
An agency’s approach can be taken to mean several things: their approach to you as a client, to creative problem-solving, to design, to listening, to talking, to proposing and presenting, to taking on your feedback, to executing and delivering. No matter what the situation or task-at-hand, a good agency should always place the client’s business needs front and centre. Each decision made should achieve a solution that addresses the need, meets the client’s expectations, and delivers on the agency’s promise.
It’s far easier to understand something when you take an interest in it. An agency should be as curious as a first grader. They should want to learn about you, your business, your customers, competitors, and industry. They should ask the client questions, and research their client’s ecosystem to work out the best possible creative solution. Without knowing there are no answers. And without answers, there’s no way to truly understand the client and their need. And whether that agency is the one to help them.
Just like any good marriage, it helps if you like your agency and they like you. There is nothing worse than paying an adversary to create and market your brand. While, the relationship between you and your agency doesn’t need to entail a full-blown marital contract, it should be based on trust and commitment. The art of creative problem-solving is a process. At first, the end-result may be difficult to visualise. In most cases, it doesn’t happen overnight, but a good agency will build trust and commit to achieving your desired outcome.
While technology is a great enabler for doing good business, meeting in-person is an opportunity to form strong relationships (see tip #1) and do great business. Of course, meeting in-person doesn’t always suit, so face-to-face meetings via Skype, FaceTime, and others apps beat phone or email. An agency should make the effort to meet with their client, even if that means more time, cost or inconvenience for the agency. Meeting clients allows for better communication, greater engagement, more efficient, shorter meetings and the chance to clarify needs and wants.
No matter the agency size, structure, or systems, they should be able to bend where needed, without breaking. We’re not suggesting an agency should flex their pricing, and effectively devalue their service, or make concessions on their payment terms and conditions where it leaves them high and dry. We’re suggesting an agency should be ready and able to respond and adapt to change. They should be open to working with and around the client, rather than forcing the client to work within the agency’s framework.
In all good partnerships, there needs to be compromise. If your agency does these things, you’ve found a winner. And if they don’t, you guessed it, we do. With close to 20 years’ experience in collaborating with clients to deliver fit-for-purpose creative solutions, we’ve seen what works best and what doesn’t.