INDUSTRY MAGAZINES: WHEN PRINT MEETS DIGITAL
To appeal to CSIA’s tech-savvy readers, we designed the publication to work predominantly online.
On the design-side, we used the existing CSIA logo and brand colours.
We also created a publication style-guide to make sure the use of images, graphs, headers and icons was cohesive throughout.
In terms of the digital format, it had to be easy to access, simple to navigate and a breeze to read across both desktop and mobile.
So, we found a solid, online hosted solution for the publication. The end-product is clean design and simple functionality. This will help to drive more opens and more eyeballs and allow us to track what people are reading.
We also design and distribute the monthly news via EDM.
Check out the latest edition here.