RAIL SAFETY WEEK: TESTS OUR TIGHTROPE SKILLS
As a creative agency, we love a creative challenge.
Maverick Marketing and Communications reached out to us to produce over-sized 3D interactive images for their client, Transport Sydney Trains, as part of Rail Safety Week.
The large-format decals not only needed to realistically depict death-defying scenes – walking a tightrope over elevator shafts, gorges and waterfalls – they also had to be designed and printed within a tight timeframe.
We set to task sourcing suitable imagery to manipulate and create a three-dimensional effect.
A good design is only as good as the printing technique and given these were to be installed on the ground of different train stations around Sydney, it was vital the final production was perfect.
We advised the printing technique that best suited the install. The outcome was one that ticked all of the boxes: quality effect, on-time and on-budget.
Take a look at some of the photos of Sydney train commuters putting themselves to the test by trying to ‘Stay in the Lines’.