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Hammer and Knack


A business’ brand is not unlike the beginning of a novel: A strong beginning not only helps to hook the reader, it also sets the tone for what is yet to come.

That’s why, getting both right, is so important.

Recently, a fast-growing Sydney-based residential building company approached us about their brand. While they were continuing to win contracts, and establish themselves as reputable builders in the industry, they weren’t attracting their desired clientele, which are architects.

In collaboration with Poignand Consulting, we proposed a new business name and brand. One more suited to the target audience and more likely to hook the reader, and position Hammer and Knack as both truly different, and the premier residential building company in Sydney.

The Hammer and Knack brand design represents a strong sense of identity, one that mirrors the hopes and aspirations of their target audience. The design elements in the logo and style guide reflect both the tone – solid, confident and raw, yet perfect, and the brand proposition – to transform architectural vision into amazing homes.